Heartland Finance is now part of Heartland Bank, a digital specialist bank

02 May 2024

We’re pleased to share that Heartland Finance is now part of Heartland Bank (previously known as Challenger Bank), a digital specialist bank in Australia. Being part of the Heartland Bank banking group will allow us to help more Australians to live a more comfortable retirement.

Supporting more Australians

Since 2014, Heartland Finance has been part of the Heartland group, a financial services group with operations in Australia and New Zealand. The group includes New Zealand registered bank, Heartland Bank Limited, which is proud to be the leading provider of reverse mortgages in New Zealand.

On 30 April 2024, Heartland Bank in New Zealand purchased Challenger Bank. On 2 May 2024, Heartland Finance (together with Heartland’s other existing Australian businesses) was transferred to Heartland Bank in Australia, a digital specialist bank.

Drawing on Heartland’s expertise in New Zealand, and its successful track-record in Australia, Heartland Bank in Australia will focus on providing Australians with specialist banking products that are the best or only of their kind, through digital channels.

As part of the Heartland Bank banking group, we’ll have the opportunity to enhance our existing products and services and support more Australians to live a more comfortable retirement.

What does this mean for you?

Right now, nothing is changing for Heartland Finance or our Reverse Mortgages. Your loan and the service you receive from our team all remain the same. Eventually, Heartland Finance will rebrand to Heartland Bank, but we’ll keep you updated on any changes.

You can read more about this update on the Heartland group website at www.heartlandgroup.info

Find out more about Heartland Bank at heartlandbank.com.au